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About us

About us

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HISTORY

An expression beyond generations, beyond luxury

The luxury living designer label of the Signorini-Coco group since 2012 is Daytona.

In 1968 Signorini-Coco unveiled to the world its art furniture arising from a cabinetmaking tradition, immediately distinguishing itself for its care in production and making sartorial craftsmanship its recognizable mark. From the experience of a reality of international excellence in classic furnishings, and from the energy put into play by the third generation of the family, the Daytona brand was created, with the programmatic intent of also leaving a mark on contemporary luxury.
 
Daytona is recognizable through its bold lines, elegant materials, and through renewing itself from year to year, for a feeling that is linked to a lighter and more suspended mood.

PHILOSOPHY

Have our feet firmly on the ground from which we are born

All Daytona creations are imagined, designed and made in Italy. They tell of the strong materiality of the area that inspired them.

Daytona’s path is a constant balance between the historical nobility of craftsmanship, and the cosmopolitan contemporaneity of the designers’ experience. Classic Italian woods in neutral colors; sophisticated lines with a decisive effect: the result is a total living that fills the inhabited space with a noble and identifying grace. The certificate of authenticity accompanying each creation embellishes the materials, colors and workmanship with a guarantee of exceptional quality.

The heritage that speaks the most illustrious Italian

Tuscany is the birthplace of Italian artistic and cultural heritage. It is here that Signorini-Coco put down the roots of their concept of Made in Italy.

The whole world acclaims Made in Italy in the arts, fashion and classic and contemporary design. As with Signorini&Coco, all Daytona creations are produced entirely in Italy, from the search for raw materials to production, up to the most sophisticated manual processes. An ancient-inspired craftsmanship projected into the future for sustainable production and in line with the principles of eco-design.

SHOWROOM

Important bodies in space

The Daytona showroom in Pisa stretches over 400 square meters, giving life to solid environments and defined suggestions. Operators, sector professionals and architects find here a tangible vision, to be seen first-hand, of the Daytona mood in the physical space to be inhabited. With the opportunity to be supported by our style and technical office for any questions.

It's luxury when it's only yours

We love customized designing, because every space has its own concept of elegance and functionality, and finding it is our job. We create our pieces to represent the soul of those who will experience them, and not vice versa.

Daytona’s challenge is to give a strong, decisive, recognizable but never ostentatious character. We do this by combining the continuous search for new color trends with our old colors, the refined details with lines that are always contemporary. With a cutting-edge production department, a highly specialized technical team and a solid logistics structure, we are ready for even the most complex projects.

MATERIALS

Feel Tuscany under your skin

We have an idea of luxury that is as profound as it is simple: living materials. From wood, which bears the signs of a remote past, in precious essences such as Canaletto walnut and myrtle root; to the elegant marbles extracted from the Tuscan quarries of Vagli such as Rain Forest, Emperador, Calacatta Gold; to precious metals with a noble appearance such as brass in antique bronze and titanium finishes. Right down to the fabrics and leathers, the most welcoming membranes such as nubuck and suede, decorated and stitched to enhance the timeless shapes.

Knowing the products to process them respectfully

Luxury lies in the transformation of the raw material.

From the initial idea to the end creation, every Daytona product is the result of a meticulous creative process. The skilled hands of our craftsmen transform precious wood and high-quality materials into works of exceptional design. This craftsman approach merges with innovative techniques to create pieces that embody a new emotional content, combining elegance and functionality. We have an obsession for details: the stitching is done with precision, the finishes are applied to ensure elegance and durability. Each surface treatment is designed to enhance the nature of the material and guarantee the durability of the product.

DESIGNERs

The Italian label of internationally inspired design

Daytona bears the signature Dainellistudio, specializing in interior and product design, for three collections

Daytona was founded in 2012, from the natural synergy between the experience of Signorini&Coco and the strength of the designers’ international stylistic research, combined with the audacity for aesthetic experimentation. Starting from a solid and austere philosophy and graced by highly successful contemporary research, the brand was penned by Marzia and Leonardo Dainelli for three collections, guaranteeing a solid path of stylistic continuity and identity.

Contamination and eclecticism from the collaboration with Tommaso Spinzi

Spinzi designs Cam, when collectible design is art

An innate passion for the continuous search for new trends and inspirations, along with a deep love for Lake Como, his homeland, define Tommaso Spinzi, an eclectic and visionary designer. With his studio, Spinzi, brings to Daytona a collaboration aimed at contaminating different worlds: design, art, automotive, and fashion. The brand gains added value from collaborating with a studio that is both deeply rooted in Made in Italy and highly capable of interpreting the surrounding world, a skill that stems from the designer’s extensive international experience.

Pulina Exclusive Interiors and Daytona: tailor-made elegance

Pulina studio signs new Daytona 24/25 collection

Pulina Exclusive Interiors is a boutique design and architecture studio founded by Alessandro Pulina. Specializing in delivering tailor-made projects including some of the most prestigious private residences, hotels, and yachts in the world, the studio has built a distinguished portfolio spanning from Europe to the Far East. With a strong ability to interpret and enhance each client’s unique style, Pulina creates spaces that perfectly reflect each individual personality. Attention to detail, quality and creativity define the essence of the collaboration born with Daytona, resulting in a new collection of elegant and refined furniture pieces.

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