Daytona furniture returns to the Salone del mobile.Milano 2025, the most important international appointment for the design industry from 8 to 13 April 2025. 

Daytona brings to Salone del Mobile.milano 2025 its own story of timeless luxurious elegance, rooted in a unique heritage, and inspired by the most iconic car races: legendary races that were not just a celebration of speed and competition, but an affirmation of spirit. A fusion of character, adventure and sophisticated sophistication. 

The stars of the Daytona stand in Hall 15, Stand A45, will be a selection of the brand’s furnishings and accessories, inspired by the sinuous lines, gleaming chrome and impeccable finish of the iconic racing cars. On show will be the novelties designed by the Pulina Exclusive Interiors studio: products that speak with the tones of detail and whose design represents a perfect combination of minimalist lines and richness in detail. Examples are the skid at the base of the Lee sofa and the Earl armchair, the steel profile of the Curtis table, the leather moulded detail found in the Bernie small table, the fast curves of the Fritz side table, the aerodynamic design of the Dorian console table, and other totally new elements at their first appearance.

They are joined by pieces already part of the Daytona collection, such as the iconic Mya chair, the geometric Riverside sofa, the enveloping Olimpia armchairs and the pouf composition Atollo. The modular Black Jack system also returns as a protagonist, narrating the company’s design capacity.

The stand takes up the atmosphere of a particularly significant place for the brand: Spazio Scarpa (Palazzo Brusarosco, Vicenza) where the Daytona furnishings were photographed by Beppe Brancato. The aesthetics of Scarpa, a master in modelling space through rigorous geometries and material details, seems to be the point of contact between the dynamism of a car race, the brand’s inspiration, and the balance of architecture, the stylistic hallmark of Daytona furnishings. In the stand, the architecture is developed in levels, with overlaps, joints and visual paths that enhance the depth of the space. The Daytona furnishings fit into this context with the same volumetric tension, accentuated by the use of natural materials and surfaces worked with an almost sculptural care. The result is a visual dialogue between the curves and taut, sharp lines of the furniture, enhancing its depth.