Also Daytona shares the city of Milan’s attitude. The brand’s Flagship store, located in the world’s reference capital for fashion and design, just a stone’s throw from the Cathedral, is thus taking on with new energy, new pieces, partnerships and emotions.

It is a sophisticated environment, where you can breathe the lavishness of the brand, and also the warmth of the Tuscan craftsmen. It is all-embracing, like the spirit of togetherness which in this delicate time we tend to moderate, but which some environments help us to create.

One of these is the Sofa Lifestyle that immerses us in a world of fine velvets, with moss-green shades and satin brass details. The line is accompanied by the Giza armchairs that are still the main figures and masterpieces of the Collection. Presented for the first time at the Salone del Mobile Milano 2018, they quickly won over the public and the international press, so much so that they became true icons of the brand. The Fayette console basks in its own light, a minimalist and ethereal spirit that captures the attention of professionals and passers-by.

As in any autumn worthy of the name, when the late afternoon dusk falls on the Milanese skyline, the elegant windows of the showroom focus the spotlight on Blow-Up, a large chandelier. It is really impressive in its intrinsic lightness and harmony of shapes, thanks to a refined alternation of eclectic and sophisticated heights and symmetries.

New partnerships bring about new synergies and proposals. From the collaboration with a historic Tuscan company established in the early ‘70s as a small artistic workshop for the processing of semi-precious gem stones, the Daytona pieces have been enriched with the additional possibility for customization with inserts and tops in malachite, amethyst and lapis lazuli. These beautiful stones, the result of highly specialized processes such as the creation of mosaics by skillful hands, can be admired in the small tables on display, as well as in accessories, such as small and medium-sized jewelry boxes.

Once again, Daytona affirms itself and confirms its versatility, proposing bespoke “Made in Italy” items full of meaning, experience and uniqueness.